THE PRO-BUILDER RESOURCE

Mark Pearsall of Softwood, Inc. developed BuilderLink™ to meet a growing demand among professional builders for an industry communication system and on-target estimating tool.

"Having been a lumber dealer for decades, I kept my ears and eyes open to changes that have been happening in our industry," says Pearsall, a lumberyard general manager for more than two decades. "The new generation of builders and contractors use computers - they search the Internet for product information. That's why I teamed with technology experts to develop BuilderLink. Now retailers can be instantly in front of this younger generation of pro-builders without having to develop the system for themselves."

A GROWING SUCCESS

The response has been excellent. BuilderLink allows material suppliers like Truitt & White to connect within the industry, keep up on the latest industry news and products, and make their entire inventory available online.

"The estimating tool is a ready-to-use system that has given us an advantage with our pro-builder account clients," says Judi Ettinger, the Marketing Director for Truitt & White. "Contractors are more likely to put a package together and hand the entire estimate from BuilderLink to our lumber yard."

SOPHISTICATED TECHNOLOGY

BuilderLink is a next-generation improvement to the groundbreaking eM2L system developed in the late 1990s. Following extensive development and advancement of online capacity, today BuilderLink is the only comprehensive, web-based estimating software and online industry-networking tool available to the lumber industry.

On top of that, the social network is an easy-to-use online resource for building industry professionals. Similar to popular systems like FaceBook and LinkedIn, BuilderLink is designed entirely for one single industry and is committed to keeping things simple and easy to use.

We're proud that BuilderLink is a one-of-a-kind system that serves the building industry. Sign up and manage workflow with the advantage of on-demand access to prices, estimates and inventory status, as well as the marketing power available within the social network.